Trade and sales promotion
Trade discounts are most frequent in industries where retailers hold the majority of the power in the distribution channel (referred to as channel captains). Trade Sales promotions that are aimed at resellers with the intention of persuading resellers to stock a desired amount of the manufacturer's products are known as 31 May 2008 Trade Promotion Techniques include the following: Off-Invoice Allowances, Buying allowance,Display and advertising allowance,Buy back